Brand Standards

Digital badge guidelines

Red Hat digital badges are issued to Red Hat® customers, partners, and associates as a visual representation of their Red Hat Digital Credentialing Program-supported achievements. These digital badges are issued through Credly, which allows them to be verified and shared. It’s important that all digital badges follow the same visual language to maintain consistency and build trust.

Example of two digital badges with a diagram showing appropriate clear space.

Red Hat digital badges come in different sizes and colors depending on the program and achievement. All digital badges have the same clear space—the space around the badge that should be clear of distracting graphics. The clear space should be about the width of the hat in the Red Hat logo on all sides.

Digital badge styles

There are two styles of digital badges: standard digital badges and Red Hat Certification digital badges. All digital badges start with an outlined rectangle on a 600x600 pixel artboard.

Standard
Diagram of a standard digital badge highlighting the dark gray outline and gray background.
Background and icon

Regardless of the height or content of the badge, standard digital badges always have a gray background with curved corners, surrounded by a darker gray outline.

Four icons that represent knowledge development, awards, contribution and impact, and program membership.
Icons

The icon used in the upper right of each standard digital badge denotes the type of credential the badge represents and always appears in black. Learn more about the types of digital credentials.

Diagram highlighting the text in Red Hat Display Medium font on a standard digital badge.
Typography

For maximum legibility, all text is typed in Red Hat Display at the same point size.

Example digital badge with a black secondary box.
Default color

For an individual badge, the default color for the secondary box is black.

Three example badges with secondary boxes in three shadres of red.
Tiers or levels

For badges that represent tiers or levels, like Ready, Advanced, and Premier, the secondary box can be set to shades of red.

Example digital badge with a gold secondary box.
Programs with existing brand kits

If the program represented by the digital badge has an existing brand kit, a color from the program color palette can be used for the secondary box.

Red Hat Certification
Diagram of a Red Hat Certification digital badge highlighting the dark gray outline and black background.
Background and outline

Regardless of the height or content of the badge, Red Hat Certification badges always have a black background with curved corners, surrounded by a gray outline.

Icon representing certification.
Icon

Red Hat Certification badges always use the same icon in the upper left corner of the badge. The icon is always white.

Diagram highlighting the text in Red Hat Display Medium and Bold font on a Red Hat Certification digital badge.
Typography

Red Hat Certification badges always use the same icon in the upper left corner of the badge. The icon is always white.

Example digital badge with a red secondary box.
Color

Red Hat Certification badges always use the same icon in the upper left corner of the badge. The icon is always white.

Six example rover badges.

Are digital badges the same as Rover badges?

Digital badges on Credly are available for Red Hat associates, customers, partners, and certified professionals. Rover badges, which recognize company-internal awards and achievements, are only available for Red Hat associates and should only be used within the Rover interface.

Learn more about Rover badges

Digital badges in use

Digital badges appear in the Credly interface and can also be shared on websites, social media profiles, or email signatures as a verifiable way to showcase achievements. They should always be used without modifications in a way that properly represents the achievement.

Two digital badges on a personal website.

In an email signature, ensure that the badge has proper clear space and is large enough for the text to be legible. Link the image to your verification page on Credly so others can verify the achievements.

A digital badge shared on a social media platform.

On a personal website or blog, use the full digital badge image with proper clear space. Embed the badge using Credly’s instructions so others can verify the achievement.

Two digital badges in an email signature.

Credly works with popular social and professional networking platforms. Follow Credly’s instructions to share a digital badge to a LinkedIn profile or other social media.

A certificate showcasing a digital badge that was earned.

Digital badges are available as downloadable certificates on Credly. Certificates include an image of the digital badge and can be printed as a physical record of the achievement.

A digital badge that has been squished vertically.
Not this

Do not stretch or distort digital badges. Always resize the image proportionally if resizing is necessary.

A digital badge that has been cropped on the sides.
Not this

Do not crop or alter the shape of digital badges.

A digital badge with a partner's logo pasted on top.
Not this

Do not add other logos, badges, text, or other elements to digital badges.

A digital badge with a drop shadow.
Not this

Do not add any additional bounding shape or effects, like drop shadows, to digital badges.

Privacy Notice for Digital Credentialing

Red Hat leverages the services of Credly, a 3rd party data processor authorized by Red Hat and located in the United States, to assist in the administration of the Red Hat Digital Credentialing program. In order to issue you a Red Hat Digital Badge, your personal information (such as name, email address, location and digital badge earned) will be shared with Credly. You will receive an email notification from Credly with instructions for claiming the digital badge. Your personal information is used to issue your digital badge and for program reporting and operational purposes. It will be handled in a manner consistent with Red Hat privacy practices. The Red Hat Privacy Statement can be viewed here . Red Hat employees can view the Red Hat Employee Privacy Statement on Red Hat’s internal website under the Legal Policies page.

Please note that to use Credly’s services, you will need to sign up and create an account with Credly, and in doing so, you will be asked to agree to Credly’s privacy policy and terms of use which will apply to your use of Credly’s website. Visit credly.com/privacy to view Credly’s privacy policy or email privacy@credly.com. The privacy policy describes how Credly treats the information you and Red Hat share with them. Credly’s privacy policy also describes how to exercise data subject rights.

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