Our logo was introduced in 2019 as part of the Open Brand Project, an initiative to update and simplify our corporate logo and brand system in collaboration with the Red Hat® community.
Red Hat logo
Our logo is made up of two parts: the hat and the wordmark. The hat is the same fedora worn by Shadowman–the figure featured in our previous logo–and is an embodiment of the trust and goodwill we’ve built with customers, partners, and the community as we’ve grown. Our company name appears in bold in the wordmark, created from our open source font.
Logo variations and clear space
Our logo has three versions that give us the flexibility to choose the one that best fits the available space. The logo can be vertical or horizontal, and the wordmark can be large or small. Logos A and B should be the logos you use most often. Logo C and the hat alone should be reserved for specific circumstances.
Clear space is the area around the logo that should not have text, distracting graphics, or other logos. This space ensures that nothing interferes with the visual impact of our logo.
Logo A
Logo A is the preferred logo for most applications. It fits best in spaces that are wider than they are tall.
The clear space should be at least the height of the letter "e" all the way around the logo.
Logo B
Logo B fits best in spaces that are more square. The hat and wordmark are the same size as they are in logo A, but they’re stacked instead of side by side.
The clear space should be at least the height of the letter "e" all the way around the logo.
Logo C
Logo C should only be used for large-scale signage. The combination of small text and a stacked layout is ideal for making the most of larger square spaces, like signage.
The clear space should be at least twice the height of the letter "e" all the way around the logo.
The hat
The hat can be used independently in some situations, but only when the context of the Red Hat brand is clear.
Use the version of the logo that fits best in the available space.
Do not use a version of the logo that is too wide or tall for the available space.
Use appropriate margins around the logo.
Do not use small margins that make the logo feel cramped.
Background variations
When the logo has color behind it, the first priority is visibility. Switch the color of the wordmark accordingly. Black type is best for light backgrounds, while white type is best for dark backgrounds. You can learn more about color contrast in Visual Accessibility at Red Hat.
Sometimes printing costs or visual constraints mean that we need to use the logo in one color. When you can, choose the red version so that the hat is red. Use the white version on a red background.
If you’re placing the logo on an image or video, place the logo somewhere without visual clutter and use the version of the logo with the best color contrast.
Place the logo in an area with a clean and simple background.
Do not place the logo on a background that is complex or cluttered.
Ensure that the logo is easy to read and has sufficient contrast against background colors.
Do not place the logo on a background that doesn’t have enough contrast. Use the version of the logo with the most contrast.
Red Hat logo in use
We’re protective of our logo. Why? Because as an open source company, our trademarks are the most important intellectual property we own. By using our logo consistently and correctly, we make sure it’s protected and will serve us well for years to come.
Do not change the color of the band or remove it.
Do not add shadows or gradients to the logo.
Do not change the colors of the logo.
Do not stretch or distort the logo.
Do not scale or move parts of the logo independently of each other.
Do not use legacy logos or Tux the penguin, the Linux mascot, with or without the Red Hat logo.
Do not use the logo or the hat icon as part of another logo or for parody purposes.
Do not use the wordmark alone. Instead, type "Red Hat" in our font.
For small spaces where the logo can’t fit, like a favicon, you can use the hat. Read more about using the hat alone.
The stacked logo with large type (Logo B) makes the best use of the available space on this travel mug.
The space on top of Red Hat Tower is wide and narrow, so we chose a horizontal logo. We also needed our name to be visible from far away, so we chose the version with large type (Logo A).
In video, we use an animated version of the Red Hat logo for outros. Read more in the Red Hat video standards.
Red Hat Trademarks
Aside from the Red Hat logo, our trademarks include the Red Hat wordmark and the names of certain products, services, and technologies. Using our trademarks correctly in documentation, web pages, marketing materials, and collateral is as important as using the logo correctly.
