Following a parent brand strategy means we lead with the Red Hat® brand. Each product logo starts with the Red Hat logo and follows with the full product name. If the product has more than 1 version under a common product name, we add a third line in a lighter font weight.
Our product logos connect every new product or service to our parent brand, Red Hat. Their consistent format allows us to add new product logos to our portfolio without additional design or legal costs.
Standard product logo, minimum clear space
Product logo with variant, minimum clear space
Red Hat product logos are produced in 2 full-color versions: standard and reverse. They are also produced in 2 one-color versions: white and black.
Add version numbers only for major releases
Longer product names may have horizontal and stacked logo versions. The stacked versions fit better in vertical spaces.
Only use one-line logos for product interfaces where the product logo is too tall, or if space is limited. Learn more about UI branding.
If the product logo is too tall, or space is limited, for any application aside from the product UI, write out the product name and use a Red Hat logo in a separate imprint area.
Products have both a product logo and a technology icon. Which visual to use when representing the product depends on the context and the size of the space available.
Product logos
Product logos incorporate the Red Hat logo and the full name of the product. When you’re representing a single product and you have the space, use a product logo. They create instant recognition for our parent brand and the product.
Technology icons
In a space that’s too small for a product logo, or when you’re referring to multiple Red Hat products at the same time, use a technology icon. This avoids squished logos and visual clutter that might be created by using too many product logos in one layout.
Use version numbers for major product releases.
Do not add version numbers for minor or "dot" releases.
Use product logos to represent our products and solutions.
Do not use legacy product or project logos to represent enterprise products.
Use dark color logos on light backgrounds, and vice versa.
Do not use a product logo on a background that is too light or dark, obscuring visibility.
Use the logo as provided, with the Red Hat icon and product name together.
Do not remove the hat icon from the product logo.
There is no need to add a separate Red Hat logo on a swag item because product logos already include the Red Hat logo.
Product logos can combine with other visual elements to promote our products, like this social media post.
We’re the world’s leading provider of enterprise open source solutions—including Linux, cloud, container, and Kubernetes. We deliver hardened solutions that make it easier for enterprises to work across platforms and environments, from the core datacenter to the network edge.